Privacy Policy
Abbey Lane, operated by Smopie, respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, place an order, contact us, or otherwise interact with Abbey Lane.
Section 1: Information We Collect
When you place an order through our store, we collect information necessary to process and fulfil your purchase. This may include:
- Full name
- Billing and shipping address
- Email address
- Phone number
- Order details
- Payment and transaction information
- Any other information you voluntarily provide to us
When you browse our website, certain information may also be collected automatically, including your IP address, browser type, device information, operating system, referring website, pages visited, and information about how you interact with our website.
We use this information to operate, maintain, and improve our website and services.
Marketing Communications
If you choose to subscribe to our marketing communications, we may use your email address or other contact information to send you information about our products, promotions, new collections, special offers, and other updates.
You can unsubscribe from marketing communications at any time by using the unsubscribe link included in our marketing emails or by contacting us directly.
Section 2: How We Use Your Information
We may use personal information we collect to:
- Process and fulfil orders
- Process payments
- Arrange shipping and delivery
- Provide customer support
- Respond to enquiries and requests
- Manage returns, refunds, and exchanges
- Prevent fraud and protect the security of our website
- Improve our products, website, and customer experience
- Send marketing communications where permitted and where you have provided the required consent
- Comply with legal and regulatory obligations
- Resolve disputes and enforce our terms and policies
We only use personal information for purposes reasonably necessary for operating our business and providing our services.
Section 3: Consent and Your Choices
When you provide personal information to complete a transaction, place an order, arrange delivery, request a return, or contact us, we collect and use that information for the purpose for which it was provided and for other purposes reasonably necessary to fulfil your request.
Where we intend to use your personal information for direct marketing, we will do so in accordance with applicable privacy and marketing laws.
You can withdraw your consent to receive marketing communications at any time by clicking the unsubscribe link in our emails or contacting us at:
Please note that withdrawing marketing consent does not affect our ability to use information where we have another lawful basis or legitimate business need to do so, such as processing an existing order, providing customer support, preventing fraud, or complying with legal obligations.
Section 4: Disclosure of Personal Information
We may disclose personal information to third parties where reasonably necessary to operate our business and provide our services.
These third parties may include:
- Payment processors and payment providers
- Shopify and other ecommerce service providers
- Shipping and delivery providers
- Customer service and support providers
- Marketing and analytics providers
- Fraud prevention and security providers
- Professional advisers and service providers
- Government authorities or regulators where required by law
We do not sell your personal information as a business practice.
We may also disclose personal information where required or permitted by law, or where necessary to protect our legal rights, customers, website, or business.
Section 5: Shopify
Our online store is powered by Shopify, which provides the ecommerce platform that allows us to sell our products and services.
Shopify may collect and process personal information in connection with your use of our store, including information required to process orders, payments, shipping, and other ecommerce functions.
Your information may be stored or processed by Shopify and its service providers in locations outside the United Kingdom.
For more information about how Shopify handles personal information, please refer to Shopify's privacy policy.
Section 6: Third-Party Services
We use various third-party providers to help us operate our business and provide services to our customers.
These providers may process personal information where necessary to perform services such as:
- Payment processing
- Order fulfilment
- Shipping and delivery
- Customer support
- Fraud prevention
- Website analytics
- Advertising and marketing
- Website functionality
Third-party providers may have their own privacy policies governing how they collect and process personal information.
Where appropriate, we encourage you to review the privacy policies of the third-party services you use.
Some third-party providers may be located outside the United Kingdom. As a result, your personal information may be disclosed to or processed in countries outside the United Kingdom.
Section 7: International Disclosure
Because Abbey Lane is operated by a company based in the Netherlands and uses international service providers, your personal information may be transferred to, stored in, or processed outside the United Kingdom.
Where required by applicable law, we take reasonable steps to ensure that personal information disclosed to overseas recipients is handled appropriately.
By using our website and purchasing from us, you acknowledge that your information may be processed by service providers located in countries outside the United Kingdom.
Section 8: Cookies and Similar Technologies
We use cookies and similar technologies to help operate, secure, and improve our website.
Cookies may be used to:
- Remember your preferences
- Keep your shopping cart functioning
- Understand how visitors use our website
- Analyse website performance
- Improve the customer experience
- Support advertising and marketing activities
- Provide relevant content and advertisements
Third-party service providers may also use cookies or similar technologies when providing services to us.
You can manage or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of parts of our website.
For information about Shopify's use of cookies, you can review Shopify's cookie policy.
Section 9: Data Security
We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification, or disclosure.
We use appropriate technical and organisational safeguards provided by us and our service providers.
However, no method of electronic transmission or storage can be guaranteed to be completely secure. Therefore, while we take reasonable precautions to protect your information, we cannot guarantee absolute security.
Section 10: Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to fulfil orders, provide customer support, maintain business and transaction records, comply with legal obligations, resolve disputes, and enforce our agreements.
When personal information is no longer reasonably required, we may securely delete or de-identify it where appropriate.
Section 11: Your Privacy Rights
Depending on your circumstances and applicable law, you may have rights relating to your personal information, including the ability to:
- Request access to personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request information about how your personal information is handled
- Opt out of direct marketing communications
- Make a privacy-related complaint
Some requests may be subject to legal or regulatory limitations.
To make a privacy request or ask a question about how we handle your information, contact us using the details below.
Section 12: Privacy Complaints
If you have a concern about the way we have handled your personal information, please contact us first so that we can investigate and attempt to resolve the matter.
Email: info@abbeylane2010.co.uk
Phone: +44 1134900271
We aim to respond to privacy enquiries and complaints within a reasonable timeframe.
If you are not satisfied with our response, you may have the right to contact the relevant privacy regulator in your jurisdiction, including the Information Commissioner's Office (ICO) where applicable.
Section 13: Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business practices, technology, services, or legal and regulatory requirements.
When changes are made, the updated version will be published on this page with an updated effective date where appropriate.
Your continued use of our website after an updated Privacy Policy is published means that you acknowledge the updated policy.
If our business is sold, transferred, reorganised, or merged with another business, personal information may be transferred as part of that transaction, subject to applicable privacy laws.
Section 14: Contact Us
If you have questions about this Privacy Policy or how we handle personal information, please contact us:
Abbey Lane
Operated by: Smopie
Company Registration Number: 78230187
Address: Willem 2 Plein, 25, Valkenswaard, Noord-Brabant, 5554AJ, Netherlands
Email: info@abbeylane2010.co.uk
Phone: +44 1134900271
Customer Service Hours
Monday to Friday: 9:00 am to 5:30 pm (UK time)